Warner is the first major label to adopt SoundCloud's fan-powered royalties model
SoundCloud has found a powerful partner for its unusual royalty system that ensures lesser-known artists and indie acts are getting the money they deserve. The service has signed a global licensing agreement with Warner Music Group, making the company the first record label to adopt its. Some of the record label's most popular acts are Ed Sheeran, Coldplay, Cher, Gorillaz, Hayley Kiyoko, Kelly Clarkson and Lizzo.
This deal ensures every artist across the label's roster gets paid based on users' listening habits. Most streaming services' pro-rata model puts their ad earnings and their customers' subscription payments in one big pot used to pay artists based on their share of total plays across the service. SoundCloud's system, however, sends listeners' subscription money directly to the artists they're listening to.
The service launched the new model in 2021 and implemented it for performers using SoundCloud Premier, Repost and Repost Select. Back then, it said artists could collect as much as five times their previous royalties under the scheme. Company President Eliah Seton said in a statement:"Warner Music Group is known for developing some of today's biggest superstars and helping them build long-term careers by investing in technologies and models which grow and support their fan communities.
When SoundCloud introduced the fan-powered royalties model, critics noted that it might potentially be expensive to operate and, while it looks good on paper, it may not work well in practice. Warner signing the deal adds weight to the royalties scheme, though, and other major labels might be more inclined to follow suit.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
New 'Wizard of Oz' Section Flies into Warner Bros. Theme Park in 2024A new 'Wizard of Oz' section is set to open at Australia's Warner Bros. Movie World in 2024.
Baca lebih lajut »
Former Warner Bros. Exec Launches Production Company Big Owl Pictures in AustraliaThe new company will produce all genres of unscripted content, as well as select scripted and film projects, with backing from Steve Luczo's private equity firm Balance Vector.
Baca lebih lajut »
Warner Bros. Report Claims Snyder Cut Campaign Fueled By BotsAccording to a new report, the social media movement around the director’s cut of ‘Justice League’ included large numbers of bots.
Baca lebih lajut »
Automakers target average households with new crop of EVsIn a push to have EVs rule sales in coming years, carmakers are touting new models as having the range, price and features to rival gas-powered ones.
Baca lebih lajut »
Automakers target average households with new crop of EVsIn a push to have EVs rule sales in coming years, carmakers are touting new models as having the range, price and features to rival gas-powered ones.
Baca lebih lajut »
Dell's XPS 13 Plus Developer Edition is the first laptop certified for Ubuntu 22.04 LTS | EngadgetDell's XPS 13 Plus Developer Edition is the first laptop to be certified for the Ubuntu 22.04 LTS version of Linux..
Baca lebih lajut »