Warner Bros. Movies No Longer Guaranteed to Play on HBO Max 45 Days After Release

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Warner Bros. Movies No Longer Guaranteed to Play on HBO Max 45 Days After Release
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Subscribing to HBO Max is quote a rollercoaster.

to the upcoming HBO Max-Discovery+ streaming service combo. One of the most significant changes has also been the death of “Project Popcorn,” an initiative started by the previous Warner Bros. regime, mainly to offset the Covid-19 pandemic’s ravaging of movie theaters.

Since people couldn’t go out to the movies, and for a long time were hesitant to do so despite some theaters reopening, Warner Bros. decided to post its movies on their streaming platform. The model worked really well for a while, with movies being released immediately. After a while, the model shifted towards letting movies run in theaters for just 45 days — far less than had been standard prior to the pandemic. Now, that whole model has been tossed by the wayside as well.

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