Warner Bros. Discovery Looking To Boost CNN Offerings -- Including Live Content -- On Max
, with a report that plans are in the works to offer live programming on the platform outside the U.S.
Such a move would mark the most ambitious move to streaming since the ill fated CNN+, a standalone subscription service, was shut down last year. But the ability to add live news to Max is complicated by carriage agreements with cable and satellite networks. In the four weeks that it was going, CNN+ featured a library of non-live CNN content, but its live programming was separate from that produced by the main network.At the launch event for Max in April, Warner Bros. Discovery CEO David Zaslav signaled that live programming was under consideration for the streaming service. “We’re a global leader in sports.
Bloomberg reported on Wednesday that Warner Bros. Discovery had already decided to add live news to its service outside the United States. A source at the network told Deadline, “We are looking at all options,” noting the global reach of CNN and its networks, which include CNN International. Another source said that the Bloomberg report was premature., a talk show first offered on CNN+, andBut a challenge for all the news networks has been to offer live breaking news. Broadcast networks for several years have operated their own streaming channels, primarily with their own set of hosts and programming.
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