Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max
The new offering, which combines programming from HBO Max and Discovery, will go live May 23. The company made the announcement during a press event at Stage 14 on its Burbank lot.
After signaling for months that two streaming products would combine into one, WBD backtracked earlier this year and said it would continue to provide Discovery+ as a stand-alone streamer. That decision came after research indicated resistance among some diehard fans of the unscripted fare on Discovery+ to have to spend considerably more for an upgraded subscription.
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