'In what's been an otherwise rather lackluster ad market, sports is a bright spot,' WBD ad sales chief Jon Steinlauf says.
David Zaslav: Striking Writers Should Be "Compensated Fairly," While "Love for the Business" Could End Impasse“In what’s been an otherwise rather lackluster ad market, sports is a bright spot,” says Jon Steinlauf, WBD’s chief U.S. advertising sales officer.
That was evident in WBD’s second-quarter earnings report, released May 5. TV advertising declined by 14 percent year over year, due to the soft ad market and declining ratings on entertainment and news programming, but it was “partially offset by higher domestic sports advertising driven by the NCAA March Madness tournament.
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