'It’s just a matter of time before buying glasses on the internet is as easy and reliable as buying shoes on Amazon or Zappos.' Davidlaz's latest:
And the prices are impressive. Complete single-vision glasses start at $95. Progressives will run closer to $300.
Then again, optometrists seldom hesitate to criticize all online rivals, especially the cut-rate outfits such asMy research has led me to the conclusion that, as with most consumer products, you get what you pay for, and that brick-and-mortar optometrists bring a lot to the equation with their hands-on service.
I told Blumenthal and Gilboa I didn’t see how those costs kept them competitive with top-quality online rivals such as Los Angeles’Their response: Service is a big deal. Yes, many consumers are now comfortable buying glasses online. But the vast majority still want to try frames on, ask questions and have the help of an experienced salesperson.
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