Warby Parker, which launched more than a decade ago selling eyewear directly to customers online, sees bricks-and-mortar retail as its biggest growth opportunity and plans to open 40 new stores this year
Warby Parker was one of the original direct-to-consumer brands, but now, the eyeglass-maker’s sales are split about evenly between its more than 140 bricks-and-mortar locations and its online store. WSJ’s Charity Scott explains why this split is Warby Parker’s secret sauce. Photo: Adam Falk/The Wall Street JournalWarby Parker Inc. which launched more than a decade ago selling eyewear directly to customers online, sees bricks-and-mortar retail as its biggest growth opportunity.
The New York-based company plans to open 40 new stores this year, which would bring the eyewear brand’s total to 201 locations, Co-Chief Executive Officer Neil Blumenthal said on a conference call Thursday. Warby Parker derives most of its revenue from physical stores and expects that expanding its footprint will help it gain market share from larger chains as well as from independent shops.
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