While Starbucks may lead all retailers in terms of mobile payment adoption, more consumers now have the Walmart on their smartphones than the Starbucks app.
According to a May 2018 article onBy the end of this year, a quarter of U.S. smartphone users over the age of 14 will make an in-store mobile payment. More than 40% of them will have done so through Starbucks’s mobile payments app. The Starbucks app, which launched before the other three top payments apps—Apple Pay, Google Pay and Samsung Pay—has long been the most successful payments app. It’s likely going to maintain that lead over the next few years.
A new study from Cornerstone Advisors and StrategyCorps reveals that more than 58 million Americans have the Walmart mobile app on their smartphone. Just over 44 million Starbucks customers have the company's mobile app on their mobile device.Not surprisingly, considering the prevalence of Amazon Prime members in the US--52% of the survey's respondents are Prime members, and half of those who aren't said they might join--Amazon is in second place with 54 million mobile app customers.
Another approach is to look at the percentage of each merchant's customer base that has installed its mobile app.
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