Like many children, 8-year-old Ryan Kaji knows what he wants for Christmas. What makes him different is that he is also the face of a toy brand himself that buttresses a $150 million retail empire.
Like many children, Ryan Kaji knows what he wants for Christmas: a gift card for the Roblox videogame. What makes him different is that he is also the face of a toy brand himself that buttresses a $150 million retail empire. He is eight years old.
Ryan made his name opening toys in YouTube videos, amassing 23 million subscribers to his Ryan’s World channel and more than $20 million a year in advertising revenue. Now, the second-grader from Texas is building his knack for “unboxing”—opening boxes of toys on camera—into a formidable...
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