The nation's largest retailer is exploring new ways to cater to travelers.
Say you’re on vacation and forgot sunscreen. The last thing you want to do is trek through a sprawling supercenter like Walmart, which takes up the equivalent of three football fields, only to get stuck standing in line behind half a dozen people with carts piled to the brim.
This summer, the nation’s largest retailer is beginning to test tiny stores in popular vacation destinations like Big Bear Lake, California, and the Catskill Mountains in New York. It’s part of a partnership with a startup called Getaway, which offers stays in tiny houses in nature. The new stores, which will be called General Store by Walmart, will offer shoppers items they may have forgotten to pack or realized they want while on vacation — lip balm, sunscreen, hiking gear, blankets, cast-iron skillets and old-fashioned cameras. They will also feature items from local small businesses.
“These might be our most remote stores,” said Casey Schlaybaugh, vice president of brand marketing at Walmart U.S. “They’re out in the woods and are so cute.”Walmart Walmart plans five such stores by the end of the year, with the first location opening at the Getaway outpost in Texas Hill Country, outside of Austin and San Antonio, in August. That store will feature
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