Volkswagen Pauses Twitter Ad Spending Following Elon Musk's Takeover | Carscoops carscoops
reports that layoffs have begun today – users fear for the future of the social media platform. Musk, who describes himself as a “free speech absolutist,” has stoked fears that the site will relax moderating standards and become overrun by trolls and hate speech.
Although VW did not say specifically what caused it to pause paid support on the site, the move comes after Musk attempted to ease advertisers’ fears and promised not to turn Twitter into a “free-for-all hellscape.”The automaker is far from the only one reevaluating its support for the site. General Motors recently announced a similar move to the platform’s new ownership. Henrik Fisker, the owner of Fisker Inc.
Volkswagen, though, has recently had a more comfortable relationship with Musk. Its former chairman, Herbert Diess, was very friendly with the Tesla CEO and, in 2021, asked him. Diess was ousted earlier this year, though, as he reportedly struggled to gather support within the executive ranks at the company and ruffled many feathers in his time there.
At Twitter, meanwhile, it remains unclear how the news of these advertising pauses will impact the company. Share prices over the last five days, though, have fallen 8.75 percent.
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