Volkswagen CEO on fixing 'frustrating' interiors that 'did a lot of damage' | Autocar

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Volkswagen CEO on fixing 'frustrating' interiors that 'did a lot of damage' | Autocar
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Volkswagen CEO Thomas Schafer has pledged to usher in simpler, more functional interiors in all future cars after the firm's touch-sensitive controls were heavily criticised

But the most vocally critiqued elements of recent VW control suites – including the unlit climate control sliders and haptic steering wheel buttons – have been removed, and a new rotary controller has been installed on the centre console for quick access to drive mode and volume settings.

Asked if the unconventional interior arrangements introduced under his predecessor Herbert Diess had threatened Volkswagen's standing among loyal customers, Schäfer said they"definitely did a lot of damage". "We rank them. What are the most important ones? Which ones need to go on buttons? Which one needs to go on the screen? First level, second level, third level? And where do you intuitively reach when you want to switch on the light?"

"We worked through this with a massive team. It took us quite a bit of time. It was an Excel spreadsheet as big as a room, but you have to do that."

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