Internal panels that review environmental claims before they enter the marketing arena can help companies prevent accusations of greenwashing
A weekly look at environmental, social and governance issues and strategies for corporate decision makers.“Governments were getting quite anxious about corporate claims around sustainability and particularly around carbon emissions,” he said. “We felt governments were increasingly policing and therefore we needed to bring our own internal governance to match the level of seriousness.”
If one panel member disagrees and marketers still want to press forward with the campaign, the panelist can escalate the concerns to Vodafone’s executive committee. So far, that hasn’t happened, Mr. Reiter said. “Brand and marketing people don’t want to make things that are false claims, but they need help both for legal advice and sustainability advice,” Mr. Reiter said. “Is it accurate? Is it backed by data? Have we done studies that prove the point?”
Panelists first and foremost ensure all communications follow local laws and regulations and review evidence that backs up environmental claims, such as a transition to regenerative farming practices for Nescafé and Purina pet food.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Analysis: Vodafone's new CEO faces tough calls to reconnect with investorsWhen Vodafone named Margherita Della Valle as CEO last month, investors adopted a wait-and-see approach to whether the company veteran was the right person to jolt it out of a deep malaise.
Baca lebih lajut »
The Person Who Created This Supercharged Toyota Highlander Drag Racer Is the Hero We Need, DeserveThe person who created this supercharged Toyota Highlander drag racer is the hero we need, deserve.
Baca lebih lajut »
Natalie Portman Re-Created This Iconic Dior Dress Moment 74 Years LaterNatalie Portman helped everyone brush up on their fashion history at Cannes2023.
Baca lebih lajut »
Were Kellogg's Corn Flakes Created as an 'Anti-Masturbatory Morning Meal'?The claim that John Harvey Kellogg created corn flakes for their supposed masturbation-suppressing qualities, and — more specifically, that he promoted the product as such — has been online for several years.
Baca lebih lajut »
This jet-propelled, self-inflating paddleboard is making a splash | CNNSlovenian company SipaBoards created a high-tech paddleboard to make the sport more accessible.
Baca lebih lajut »
Lily Gladstone Wears a Petal-Inspired Lip at the 'Killers of the Flower Moon' Premiere in CannesIndigenous actor and star of Killers of the Flower Moon, Lily Gladstone turned to the film’s title for her dress and beauty inspiration for the Cannes premiere.
Baca lebih lajut »