The seminal streetwear brand originated in the mid-Aughts is releasing a book published by Rizzoli.
Abloh and other prominent personalities in the streetwear and underground scene, including Marcelo Burlon, founder of New Guards Group-owned County of Milan, and Slam Jam’s Luca Benini, penned their contributions for the book. Abloh recalled seeing the octopus hoodies on Hypebeast and thinking it was “one of the most forward-thinking graphic designs, because it used graphics understanding the shape of the garment.
By 2013, the day-to-day operations at Vngrd had ceased but the influence of the brand and its aesthetics continued to be felt across the streetwear community. For its 15th anniversary, Iuter asked the Vngrd’s duo to release a cobranded capsule featuring the octopus pattern. In the wake of the commercial success it got, Iuter’s Alberto Leoni acquired the rights on the original design and established a brand, named Octopus, to develop merch bearing the pattern.
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