VILLARICA earned the most trophies for a single campaign at the Marketing Excellence Awards for the second year in a row.
The pawnshop pioneer received six gold awards and retained its second overall position in the Philippine edition of the prestigious marketing competition for its Usisa campaign.The consumer goods giant Unilever was hailed as the Marketer of the Year after picking up 17 awards for its numerous brands and campaigns. 'We're not the biggest and that's okay,' said Hans Villarica , who was proclaimed the Marketing Leader of the Year.
Villarica's Usisa entry secured the top prize for Excellence in Experiential Marketing, in Brand Strategy, in Advertising, in Content Marketing and in TV/Video Advertising at last week's ceremony at Shangri-La The Fort, Manila. It also won the Silver trophy for Social Media Marketing.
Triumphs With Top Campaign At Marketing Excellence Awards Again
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