Victoria's Secret will be shifting away from woke, body-positive marketing in order to stem the tide of the brand's declining sales in the last few years.
Lingerie chain Victoria’s Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn’t translated to business success. Since the brand decided to move away from its "hyper-sexualized" image – as BusinessOfFashion.com described it in a recent article – Victoria’s Secret has seen a significant revenue drop.
Women’s soccer star added at the time. In the fashion outlet, Chen noted that the lingerie company’s attempt to stop the financial drain body-positive marketing was causing was to bring back its runway show format, and blend the sexiness the brand had become famous for with some of its more inclusive initiatives.
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