The service promises thousands of hours for $5.99 per month, including the exclusive U.S. premieres of such Nordic hit series as ‘Trom,’ ‘Furia,’ ‘Threesome’ and ‘Exit.’
“As the global leader in original Nordic content, we’re excited for U.S. audiences to have access to more new series and films from the Nordic region than ever before, and at just $5.99 with thousands of hours of high-quality, exclusive programming, Viaplay offers subscribers an incredible value for their streaming dollars,” said Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select.r about the appeal of Nordic Noir. “The genre is very popular,” she said.
How does the exec view the competition? “In the U.S., AMC and Sundance have had some of this type of content before and Netflix with some of their originals. But obviously, we are the number one in the genre, because we have a super-large while at the same time top-quality slate of Nordic content,” Rapti said.
Viaplay said it currently has “millions of customers” for its offerings across the Nordic and Baltic countries, the U.K., Poland and the Netherlands. As of the end of 2022, it reported more than 7.3 million subscribers, including nearly 2.7 million, or 37 percent, outside the Nordics. Viaplay’s North American direct-to-consumer offering will further expand to Canada on March 7.
Viaplay is available to stream in the U.S. via apps on iOS and Android mobile phones and tablets, Chromecast devices, Smart TVs, Android TV, Google TV, Amazon Fire TV and Apple TV streaming devices, as well as on web browsers. The service is also available through Comcast’s Xfinity and Xumo platforms and as part of The Roku Channel’s premium subscription lineup.
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