ViacomCBS to Sell NFTs Based on Content Library

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ViacomCBS to Sell NFTs Based on Content Library
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The entertainment giant has partnered with Recur to develop digital collectibles based on IP from brands like Paramount Pictures, Nickelodeon, CBS and MTV.

is partnering with NFT company Recur to develop and sell digital collectibles based on its vast library of films and TV shows.

In a statement Wednesday,consumer products president Pam Kaufman said that “voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises” through the deal.

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