ViacomCBS to launch new streaming platform: source

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ViacomCBS to launch new streaming platform: source
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ViacomCBS Inc is preparing to launch a subscription streaming video service that...

- ViacomCBS Inc is preparing to launch a subscription streaming video service that will combine the free and paid services of CBS, programming from brands including MTV, Nickelodeon, Comedy Central and BET as well as films from the Paramount movies studio, a source familiar with the matter said.The yet-unnamed new service is expected to build on top of CBS All-Access and include live and on-demand news sports and entertainment spanning the portfolio of its brands.

ViacomCBS was among the first of the big media companies to launch streaming services, albeit smaller in scope. CBS All Access, which costs between $6 and $10 per month, launched in 2014. The Showtime streaming service, which costs $11 per month, launched in 2015. The company has avoided the high stakes battle among Disney and the tech and telecom giants to furnish new services with original shows and movies and has pursued a strategy of creating and producing shows for other services including Amazon and Netflix. That will continue, the source said.

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