More than two months before CBS Corp and Viacom Inc succeeded at a third attempt...
Taken together CBS and Viacom’s market capitalization of about $30 billion is dwarfed by Disney’s $247 billion and Netflix’s $137 billion.A purchase of Discovery Inc would give it a vast network of popular cable networks and libraries of unscripted shows including the Discovery Channel, Animal Planet, the Food Network and HGTV. It would also give ViacomCBS Inc greater exposure in sports and international markets.
Unlike Disney or AT&T’s WarnerMedia, ViacomCBS plans to continue to play a hybrid role, both as a direct rival for subscribers and viewers to its free and paid streaming services as well as a producer of movies and shows for companies like Netflix and Amazon. Sony would provide additional content creation resources and a library of content that include “Spider-Man,” “Jumanji,” “Hotel Transylvania” and Quentin Tarantino’s “Once Upon a Time in Hollywood.
At the moment, Sony has shown little interest in divesting assets despite flirting with the idea over the three decades it has owned the Hollywood studios.
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