The integration process related to the merger of Viacom and CBS will be managed inside each organization by Viacom Chief Transformation Officer Jose Tolosa and CBS EVP, Strategic Planning and Devel…
The IMO will be comprised of representatives from both Viacom and CBS. It “will draw from the support of many of you across our organization to ensure that ViacomCBS is ready to operate effectively as a combined company on Day 1,” Bakish wrote. Tolosa and Ranji, he added, “bring a wealth of experience to their new roles, and they’ve already started working together to make sure this process is thoughtful and balanced.
Viacom and CBS were under the same corporate roof from 2000 to 2006. They announced their long-expected merger plan in August.At our last Bob Live I spoke about the importance of keeping everyone updated on our integration process with CBS. And, while it’s still early days, we’ve made some progress that I’m excited to update you on.
Julia Phelps, currently serving as EVP, Communications, Culture and Marketing at Viacom, will be appointed Executive Vice President, Chief Communications and Corporate Marketing Officer, reporting to me. Julia will lead the combined company’s teams across Communications & Corporate Marketing, Corporate Social Responsibility, Special Events and Internal Creative.
Both Julia and Anthony are incredibly talented executives who will help to shape our strategy and vision for ViacomCBS, so please join me in congratulating them on their new positions.
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