Vetements Takes Over a Parisian McDonald's for Its Anti-Capitalist Spring 2020 Runway Show

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Vetements Takes Over a Parisian McDonald's for Its Anti-Capitalist Spring 2020 Runway Show
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Vetements set its Spring 2020 runway inside a McDonalds — and models ate fries as they walked:

Author:Alyssa Vingan KleinPublish date:Jun 21, 2019Updated onJun 21, 2019Just in case you'd forgotten since it moved its seasonal runway show off-calendar, Demna Gvasalia-helmed design collective Vetements is still alive, kicking and trolling consumers all the way to the Swiss bank with its ironic, high-end wares. This season's shtick? Gvasalia and co.

One of the first looks out was male model in a red baseball cap — not a coincidence, we're sure — embroidered with "FOR RENT" in white block letters.

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