Vetements spring 2024 menswear collection is here. View every look:
-ish questioning about man and machines, Guram Gvasalia was on the phone from Zurich talking a blue streak about AI. The Vetements designer was comparing the new technology to the Magic Eye books he was so gripped by as a kid. “They changed my perception of reality,” he said. “I thought it was such a fascinating idea: something you don’t see can exist if you just look through it.”
Fashion is at its best when it has something to say about the world around us, when it’s not just a discussion of hemlines and heel heights. When two figures from different generations land on the same concept—both designers had their show notes “written” by Chat GPT”—you know it’s penetrated the zeitgeist.
There’s a relationship, too, between the six meter in diameter ball gowns here and a collection by his brother Demna at Balenciaga. It isn’t the first time parallels between Demna and Guram’s work have emerged; here it seems entirely intentional, a confident insistence that the design language is a shared one. “They’re bigger, but I also think they’re better,” Gvasalia said.
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