Verve chief Jamie Krents discusses Samara Joy’s Best New Artist Grammy win
, and as much as she loves jazz, she’s also a very normal 23-year-old woman. She’s not just one thing. So I get the comparison — and she loves Esperanza — but I just don’t think we’re following any sort of Esperanza template. I think those comparisons happen because they’re both jazz, or jazz-adjacent, artists winning that award.
This is the thing that I’m most proud of. All of the awards are wonderful, but best new artist, when you’re a record label with a legacy like Verve, whether you’re talking about Ella or the, this is about artist development, being a place for artists who are maybe a bit left of center, or who aren’t on what the current trend is, and then giving them the chance and supporting them to really evolve and develop.
Madison won for best folk album, Samara won also for best jazz vocal album and you had winners in three different classical categories. What do these wins say about what you guys are doing at the label?
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