From its shape and size alone, SundialFoods’ product could easily pass as a drumstick. Made from only eight ingredients and a bamboo stalk, the vegan wings are Sundial's first foray into making plant based-food more nutritious, sustainable and affordable.
Plant-based chicken wings from Sundial Foods at the Foghorn Taproom on Friday, May 6, 2022.
“I took [the Alternative Meats program] because I was vegan and I thought we would get free vegan food,” said Schwabach, who is now Sundial’s chief executive officer. “We would tell people what we were doing… and they’d all say, ‘Man, it would just be so awesome if you’d make a chicken wing.’ And finally, we were like, ‘Wait, why not? We should,’” said Schwabach.
According to Schwabach, Sundial’s wings target “meat eaters and flexitarians who want to cut out meat for whatever reason. It might be for their health or for ethical or sustainability reasons,” she said. The experience proved fruitful as commercial sales allowed Sundial to gauge interest in their product. Through interacting with customers, the team learned about areas for improvement as well as what they did well.To back their domestic launch, Sundial secured funding through a slew of investors including IndieBio, a San Francisco-based biotech company. Meanwhile Rutgers University’s Food Innovation Center is handling the production side of their wings.
As Sundial prepares to rollout their wings in more U.S. cities, this small-scale launch allows the company to test their assumption.
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