Petrou, who is group chief executive officer at Unilever Prestige, has gradually built up a stable of brands with longevity and purpose in mind.
On occasion though, she has needed to intervene, she added, “when I see that there are actions that may erode the brand equity.” But as a whole, “the CEOs of the companies are very much empowered to make all executive decisions.”As Petrou looks for companies that may be a fit in the Unilever Prestige portfolio, she’s considering longevity, she said.
There is a “need for transparency, need for authenticity,” she said, as consumer crave real conversations. As Unilever Prestige looks to grow through partnerships, expansion, digital commerce and innovation, there’s no “cookie-cutter” approach, she said.
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