Thanks to a Utah-based company, Bed Bath & Beyond has risen from the ashes and will continue to live on.
Overstock announced Wednesday that it will relaunch the company's already popular website using the Bed Bath & Beyond URL.
While Overstock will bring the Bed Bath & Beyond brand under its umbrella, it will take the unorthodox step of changing its own domain instead of the other way around. Starting this week, Overstock will rebrand the BB&B domain in Canada, with a rollout of the new bedbathandbeyond.com launching in the U.S. in the coming weeks.
The New York Times reports Overstock may take things a step further as it is considering renaming the company to Bed Bath & Beyond, although other names are being considered.
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Utah-based Overstock will change its name to Bed Bath & BeyondOverstock, which last week paid $21.5 million to acquire the bankrupt retailer’s intellectual property, said on Wednesday that it would start operating its website under the Bed Bath & Beyond name.
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Bed Bath & Beyond stock jumps nearly 40% as bankrupt retailer cuts debtBed Bath & Beyond’s stock ended Monday’s session up 39.1%.
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US judge approves Overstock's $21.5 mln Bed Bath & Beyond purchaseA U.S. bankruptcy judge on Tuesday approved Overstock.com's $21.5 million purchase of Bed Bath & Beyond's brand name, intellectual property and ecommerce platform.
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Bankruptcy judge approves Overstock's bid to buy Bed Bath & Beyond assetsOverstock.com shares rose Tuesday as a judge approved the company's $21.5 million bid to buy the assets of bankrupt retail chain Bed Bath & Beyond Inc.
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Buy Buy Baby goes up for auction after Bed Bath & Beyond assets get sold offBuyers will look to bid on the Buy Buy Baby brand Wednesday amid the bankruptcy of its parent company, Bed Bath & Beyond.
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