Each Tacos Don Rafa has something a little different from the others. The original cart has the traditional tacos, burritos and quesadillas; the Bountiful cart has tortas; and the sit-down location is introducing Mexican pizza.
Jesus Rosas with Mexican Style Pizza at Tacos Don Rafa in Millcreek on Tuesday, Feb. 28, 2023.When Jesus Rosas opened the first taco stand in Utah, he named it after his father, Rafael — known affectionately as Don Rafa — who was the first in the family to aspire to the American dream., was set up in 1998 at 798 State St. in Salt Lake City, in front of what was the Sears department store. The cart is still there, 25 years later, though the Sears building has been demolished.
Jesus Rosas isn’t relaxing, though. He oversees the company’s event planning. Also, he said, the family has plans to open two more Utah locations — he has some ideas where, but “it all depends on the next survey we make to see where the most customers and future taco lovers are.” In Manzanillo, Christian Rosas said, “we used to sell pizzas, and we were very popular with the people because we focused on the people for the people,” he said. “In Mexico, you have to understand that eating a good loaded pizza is expensive, and most people can’t afford it. So we made a completely new concept that would let our price range pizza include fully loaded toppings and meats.”
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