At SXSW, Greg Brockman touts the ability for generative A.I. to make a more 'interactive' entertainment experience for users.
co-founder and president Greg Brockman proposed for his company’s generative A.I. program ChatGPT. Likening the technology to a group of “assistants” who aren’t perfect but are “eager and never sleep,” Brockman said ChatGPT could help do the “drudge work” for writing and coding but also have the ability to add a more “interactive” entertainment experience.
“That is what entertainment will look like,” Brockman said at a Friday panel at SXSW. “Maybe people are still upset about the last season of. Imagine if you could ask your A.I. to make a new ending that goes a different way and maybe even put yourself in there as a main character or something.”
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