Generative AI is a double-edge sword for knowledge workers, according to the research.
Illustration: Aïda Amer/Axios
Researchers from Harvard, MIT, Wharton and other institutions teamed up with Boston Consulting Group's think tank to study 758 BCG consultants given complex tasks "selected by industry experts to replicate real-world workflows." All participants began their work without AI, before being randomly split into three categories mid-way: no AI access, GPT-4 AI access, or GPT-4 AI access with a prompt engineering overview.Of the consultants asked to develop new ideas — a challenge within GPT-4's known capabilities — those who received both AI access and guidance "consistently" performed better than those given AI access only. Both groups outperformed the control group.
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