For the first time since late 2016, US total retail and e-commerce quarterly growth trended in opposite directions:
for as many as 12,000 total closures by the end of the year — continued poor performance for retail could drastically chance the industry's landscape.
E-commerce sales growth picking up could signal that online sales can thrive despite retail's woes. Prior to Q1 2019, US e-commerce sales growth decelerated for four straight quarters, but this past quarter's improvement might mark the start of a longer rebound.
E-commerce made up 10.2% of US retail sales in Q1 2019, and if its growth accelerates while the retail industry's slows, that share could skyrocket. The share gained a percentage point between Q1 2018 and Q1 2019, and if e-commerce sales take off while retail drops, that shift could pick up the pace.
Most, if not all, retailers take e-commerce seriously at this point, but if e-commerce accounts for a quarter of retail sales within the next decade, they'll need to pour more resources into it to drive sales, especially if total retail continues to fade.1. Sign up for the E-Commerce Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the E-Commerce Briefing, plus more than 250 other expertly researched reports.
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