US: Porsche Taycan Sales Decreased In Q4 And 2022 via insideevs.com
During the fourth quarter of 2022, Porsche delivered 20,955 cars in the United States, which is 14 percent more than a year ago and a new record. Also the full year 2022 brought a new record of 70,065 cars .According to the data, some 1,497
were delivered to customers in the fourth quarter. That's a substantial 32 percent drop compared to Q4 2021. Porsche Taycan's share out of the total volume amounted to 7.1 percent.In 2022, Porsche Taycan deliveries in the US amounted to 7,271, which is a 23 percent drop compared to 9,419 in 2021. That's 10.4 percent of the total volume.
We might wonder whether the electric Porsche reached a demand ceiling or if there were other reasons behind the decrease. The German manufacturer says that, which indicates that things might be better in 2023.Unfortunately, Porsche doesn't reveal sales for the plug-in hybrid Panamera and Cayenne, but the company revealed that the combined share of plug-ins in 2022 amounted to roughly 14 percent, which means that PHEVs were at about 3.6 percent, maybe up to around 4 percent.
If BEVs are outpacing PHEVs 3:1 already, it's a strong sign that Porsche should pursue full electrification in the future, rather than offering plug-in hybrids. Currently, BEVs are represented only by the Taycan , while a PHEV option exists in two models . The biggest change in the future will be the all-electric Macan, which potentially might even become the best-selling Porsche car ever.See also
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