Unraveling the Mystery of the TikTok ‘For You’ Page

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Unraveling the Mystery of the TikTok ‘For You’ Page
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Getting on the 'For You' page is apparently the key to growth on TikTok. But nobody is sure how it works. bafeldman reports

Photo: Joel Saget/AFP via Getty Images TikTok’s ascension has been swift thanks to hefty word of mouth and strong marketing muscle from its Chinese parent company, ByteDance. It might also have something to do with the fact that, as a fun, short-form-video-based social network, it feels like Vine on steroids. There is also, crucially, a bit of mystery surrounding TikTok’s primary feature, the “For You” page.

The prominence and power of the For You page is similar to the Facebook News Feed. It’s personalized to each user, but it feels as if it’s universal because of its role as the app’s main section. Because of this, TikTok users try to growth-hack their way into the For You page similar to the way media outlets and brands fight for space on the News Feed.

This is fairly intuitive: A recommendation algorithm will usually take implicit or explicit signals that you enjoyed something and try to give you more of that. Other YouTube guides recommend doing engagement bait. A popular genre of TikTok shows the setup but not the result: a science experiment that needs 24 hours to take hold, or a threat to expose someone for cheating if a user gets enough likes. Guilt people into liking your video by saying that you’re “posting it to my zero followers.”

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