Although a new American Gaming Association ban on partnerships between universities and sportsbooks isn't retroactive, CU and PointsBet have mutually decided cut ties.
Amidst increasing pressure from politicians and problem-gambling advocates, the University of Colorado and PointsBet have ended a controversial partnership that had been in place since 2020.
According to an AGA spokesperson, the code updates are not retroactive and would not impact existing college partnerships, such as those involving CU and and another one involving the University of Denver. to 66 colleges and universities asking them about partnerships or potential partnerships with sports betting companies. Blumenthal called it"deeply concerning" that universities are willing to team up with sports betting brands, especially given the fact that young people can have problems gambling responsibly.
Rick George, the university's athletic director, hailed the partnership as one that would benefit"student-athletes for years to come."Additionally, CU lauded the fact that the five-year deal was one of the few in place between"a sports betting operator and a major NCAA Division-I Athletics Program." And while the University of Colorado was proud to announce its sports betting partnership with Pointsbet in 2020, what the college institution didn't reveal was that — aside from getting $1.
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