It gets even worse
Photo: Getty Images When the news broke that Stephen Ross, a real-estate executive and venture capitalist, was set to throw an extravagant fundraiser for Donald Trump in the Hamptons on Friday, reverberations of shock and horror were felt in millennial communities far and wide, from Brooklyn to downtown L.A. to Austin and Portland, Oregon.
But the hits kept coming. SoulCycle and Equinox received the first wave of attention, as they were the subject of an article in the Washington Post about Ross, before other companies associated with Ross began to be discussed. Ross’s investment firm, RSE Ventures, is an owner of David Chang’s Momofuku Group brand empire, including Christina Tosi’s Milk Bar, maker of beloved cake balls and cereal-milk ice cream.
Of course, Ross is only one billionaire in a country with more than a few of them, and the discovery that brands associated with progressive, liberal-leaning young people are funded by a guy inviting Trump to his house is emblematic of a much larger problem. The giant, tangled rat king of capitalism means that unless you live like my friend John, who still has a flip phone and claims to have never ordered anything online, you’re part of a teeming network of unsavory dealings.
Fitness As mentioned above, sleek hot person’s gym Equinox is a subsidiary of Ross’s The Related Companies, and Equinox Fitness has a portfolio that includes SoulCycle, PURE Yoga, and Blink Fitness, a pretty cheap gym chain that will take years off your life if you try to quit. This means Ross has cornered millennial fitness all the way from Equinox’s eucalyptus towels to Blink’s no towels.
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