Aleksandr Volodarsky, the founder and CEO of Lemon.io — a start-up from Ukraine — shares the tough decisions he’s had to make in wartime.
As the war drags on, Volodarsky is now faced with uncertainties for the future.
That's not the only dilemma he has"no good answers" for. For example, should he hire men right now, given that there could be"full mobilization" at any time? "Decisions I make right now are not the decisions to make [the situation] better. It's just … to suck less.""Closer to the war, people got more nervous and we said, let's try to make some plans so people feel confident," he said.
"They had to relocate, make their own plans and help their families. At the beginning, we said, 'Screw all the goals [for the company], we just want to make sure that people can get settled.'""When everything is a mess and uncertain … having a sense of accomplishment actually helps [them] to live a normal life. At least you can see that there is some progress in what you do, instead of sitting and waiting for the war to be over.
"Not everyone can do something [for the war], but they know that if they can keep contributing to the company and the company is growing … they actually have influence.""Actually what are profits? You make revenue and whatever you need to spend on — salaries, advertisements … and then whatever's left you give to the army," he said.
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