Uber's carpool pricing strategy revealed by Chicago fare data
The Chicago data does not differentiate between rides operated by Uber Technologies Inc, Lyft Inc, or smaller ride-share rival Via. Data by Second Measure, which tracks credit card expenditures, estimates that Uber commands a roughly 72% market share in Chicago. The data also does not indicate whether similar strategies are being rolled out in other cities.
“We want Pool to be available to as many people and in as many cities as possible, and to do that it has to be financially sustainable for years to come” through measures including pricing and better algorithms to find more pool riders, an Uber spokesman said. “In city after city, we have seen that there is far more price sensitivity with pooled rides than with private, single passenger ones,” Via said, adding that it was crucial for fees and taxes on shared rides to stay low in order to decrease congestion.
They also said Lightfoot’s measure helps some of the city’s richest parts in the north, dominated by white residents, while hurting predominantly black and Hispanic residents on the South and West Side.
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