Labor unrest at General Motors Corp. may be affecting consumer interest in its brands
BEDFORD, INDIANA, UNITED STATES - 2019/09/18: Workers from United Auto Workers Local 440 picket outside the General Motors Bedford Powertrain factory, where parts are molded from liquid metal, as the sun sets on day three of a nationwide worker, according to an analysis by online automotive marketplaceThe website measures interest in a brand or specific model by the volume, share and targets of consumer searches. The results are often predictors of future sales.
Graph showing comparison of share of consumer searches for GM brand vehicles in 2019 on CarGurus.com with what it might have been if the UAW did not strike the automakerThe orange dotted line on the graph predicts what search share for GM’s brands might have been without the labor issues.
He points out there is a direct correlation between the combination of what he calls “unique searches, searches and online leads and actual sales, explaining, “When we actually combine search and our leads data, we actually can see brands who are trending up in all three categories are generally having a good sales month.”
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