For Variety VIP+ subscribers: Why 2023 is a banner year for U.S. mobile sports gambling — and TV will reap the benefits
, the $44 billion wagered in the first five months of 2023 is not the same as American consumers spending $44 billion on online sports betting. This figure includes both free bets as well as wagers won, which bettors then re-used on more bets.
In simple terms, if you placed a $10 bet with money, won $100 and then placed that $100 on more bets, that is $110 wagered but only $10 spent. If that $10 bet was complimentary from a sportsbook, then that is $110 wagered but nothing spent. Most states that saw sports betting legal across the measured time period in 2022 and 2023 have seen an increase in the amount wagered this year. Yet some have had a considerable decline, suggesting sports betting is not a bulletproof recreational activity. New Jersey’s total is $390 million lower than in 2022, with Nevada seeing a $430 million reduction. Other states seeing nine-figure shortfalls are Michigan , Indiana and Iowa .
In spite of that, sports betting can be expected to continue to grow into 2023 and beyond, especially once other states legalize it in a bid to raise state revenues without taxes, bringing the activity to more and more Americans. That will be welcome news to the sports networks, which could do with as much additional revenue as possible to offset the costs of sports rights.
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