Tyr is opening its first physical store this fall.
In addition to a traditional retail experience, the company will hold marketing events at the store hosted by Tyr partners and athletes. Key product launches will also be marketed in the space.
Going forward, the company is planning to expand its retail footprint, although the number and location of additional stores is still undecided. “We don’t have a specific number of stores that we are set to open; however, we have an extensive list of cities where we know, based on current business in other channels, that our brand will work,” Horton said.
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