Quinn Fitzgerald and Sara Dickhaus de Zarraga were classmates at the Harvard Business School. They bonded over a shared experience of sexual assault and a passion for women's empowerment and soon an idea for an entrepreneurship class led to a business plan.
Quinn Fitzgerald and Sara Dickhaus de Zarraga met at Harvard Business School. Fitzgerald came to the business school after serving as assistant director of the White House Business Council during the Obama administration, hoping to bring more positive social change to the business sector. Having previously worked in international finance and investment banking, de Zarraga came to the school looking to explore ways to combine her passions for women's empowerment and entrepreneurship.
Products like de Zarraga's pepper spray seemed like the right option for a dire circumstance, but both women seemed to come up empty when racking their brains for an existing product that might help in the moments leading up to those red alert encounters. Both de Zarraga and Fitzgerald had experienced those moments—those grey area interactions where someone feels uncomfortable but not quite ready to break out the pepper spray.
So, the process began to create a product that could meet all of those needs. It would be a two-year-long process filled with research, interviews, surveys, focus groups, user testing and rounds of different iterations of the product.Flare Getting the tech right took a while; first, they considered automatic activation sensors before ultimately landing on wanting the user to trigger the response. Then, they needed to ensure it wasn't easy to accidentally trigger the button. Finally, once they got the tech and initial design where they wanted it, they needed to find a jeweler who was willing to work with their unique needs—after meeting with more than ten potential jewelers, they found one up to the job.
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