50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over, report says
In the 25 days since Elon Musk took over Twitter, half of its top 100 advertisers have stopped advertising on the platform, according to the research center
Since 2020, those 50 companies have accounted for nearly $2 billion in advertising revenue. This year alone, they spent $750 million, Media Matters said.stopping advertising on Twitter. Media Matters says the others are"quiet quitters," because its analysis of Pathmatics data shows that they have stopped advertising for a"significant period of time."
Coca-Cola, Kellogg's, and Meta are among those who have pulled their advertising budgets away from Twitter, according to Media Matters. The list of all 50 is available in The media center cites"direct outreach, controversies, and warnings from media buyers" as causes behind those companies' decisions. that Twitter was safe, in a virtual meeting soon after his takeover.On November 11, the world's biggest ad-buyer,
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