Twitter will likely address several headwinds it faced in the previous quarter around its advertising product.
Executives warned shareholders that the headwinds would continue to be reflected for the entirety of the fourth quarter and will "continue to weigh on the overall performance of our advertising business in the near term." CFO Ned Segal said the effects could even "bleed over" into 2020.
This will be the third time Twitter will report only monetizable daily active users , rather the industry standard monthly active users it previously reported. Twitter says mDAUs are not comparable to similar metrics from other companies, which it says are more expansive. Its new figure measures "Twitter users who log in and access Twitter on any given day through Twitter.com or our Twitter applications that are able to show ads," according to the company.
Twitter has remained focus on initiatives that make the platform safe and accessible for users. On Tuesday it released a. Twitter said in its announcement that it prioritizes limiting potential serious harm that could stem from user-posted content. The policy came as Twitter and other social media companies are seeking to firm up their platforms and policies ahead of the 2020 U.S. presidential election. The company is now allowing users an option to
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