More than six years after a Twinkies shortage gripped the United States, the sweet snack is stronger than ever and taking on new forms.
New York
Post is partnering with Hostess to turn the 90-year-old treat into a cereal that will be available nationwide in late December. The taste of Twinkies Cereal"replicates the distinctive taste and familiar oblong shape" of the snack cake, according to a press release. Josh Jans, Post's brand manager of cereal partnerships, said the company conducted"multiple consumer tests" to nail down the sweet flavor of Twinkies, which are cream-filled yellow sponge cakes.
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