Post Holdings and Hostess Brands announced Wednesday that Twinkies Cereal will debut in grocery stores in late December.
announced Wednesday that Twinkies Cereal will debut in grocery stores in late December.
The cereal is intended to emulate the classic sponge cake snack in all aspects, including taste and the oblong shape,"In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite," Josh Jans, brand manager of cereal partnerships at Post Consumer Brands, said in the company's joint press release. "We think fans will find that it not only tastes great with milk but also outside the bowl.
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