Peacock pops up in Nielsen's monthly platform rankings for the first time.
Natasha Lyonne, Rian Johnson on Bringing Back the Mystery-of-the-Week and Their Detective Inspirations for 'Poker Face'
Streaming was still the platform of choice for a plurality of viewers and contributed 38.1 percent of all viewing time for December. That was off slightly from 38.2 percent a month earlier — which Nielsen attributes to rounding — and ended a nine-month streak in which streaming’s share of all TV use increased.
Peacock accounted for 1 percent of all TV use in December, crossing that threshold and breaking out of the “other streaming services” group for the first time. The NBCU platform’s streaming of Spanish-language World Cup matches, limited seriesBroadcast and cable each lost a share point in December. The broadcast dip was driven by declines in network drama viewing as shows went on their holiday breaks, while on cable, news viewing fell off by 10 percent.
YouTube and Netflix retained the top two spots among streaming services, though each lost a tenth of a point compared to November.Cable: 30.8 percent*Includes linear streaming on MVPD apps and VMVPDs such as Hulu + Live and YouTube TV. Broadcast and cable content viewed through linear streaming apps also credit their respective categories.Prime Video: 2.7 percent
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