The love for Janet Jackson was palpable on Friday and Saturday, as the Queen of Pop’s self-titled documentary drew over 15.7 million total viewers across Lifetime and A&E
’s linear and digital platforms. It was No. 1 on both Jan. 28 and 29 with women in the 25-54 age range.” on Lifetime and A&E had a 48% stronger turnout than “Surviving R. Kelly Part 1” on Lifetime in the first weekend of January 2019, with 3.1 million versus 2.1 million P2+ Live+Same Day linear viewers.
The documentary performed well on social, landing at the top of trending topics across all TV during its premiere nights. The hashtag “#JanetJacksonDoc” ranked No. 1 on Twitter and garnered 1.1 million interactions throughout airings over the weekend, according to Talkwalker. #JanetJacksonDoc was the most social program for Lifetime since “Surviving R. Kelly.”
At the conclusion of the documentary, Jackson debuted her new song “Luv I Luv,” and much of her beloved songs rose on iTunes’ charts with her album “Control” in the top pop slot, “Rhythm Nation” in the top R&B slot and “Design of a Decade” entering the Top 10 on the iTunes U.S. Chart.
Following the success of the event, Lifetime will encore all four hours of “Janet Jackson” on Friday, Feb. 4 beginning at 8 p.m. ET.
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