TV networks believe Nielsen may have a hard time getting to Day One for Nielsen One, the new measurement product that is supposed to tabulate video viewing across both traditional and new-tech scre…
may have a hard time getting to Day One for Nielsen One, the new measurement product that is supposed to tabulate video viewing across both traditional and new-tech screens.
That has TV networks believing Nielsen may have to ultimately change its goals for launching the new product. “It’s hard to believe Nielsen One will not be impacted by this change,” says, CEO of the VAB, a trade group that represents the TV networks in the advertising industry.The bickering represents the latest arguments between media-measurement giant Nielsen and the TV networks that pay millions each year for the company to count its audiences for Madison Avenue.
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