There's one aspect of TV viewing that has barely budged in the time of coronavirus quarantine mandates: Delayed viewing, as measured by Nielsen, is almost exactly the same as it was prior to the pandemic
The data on delayed viewing tracks pretty well with Nielsen statistics on total TV usage. In the three weeks from March 16 to April 5, total TV usage spiked. Time-shifted viewing, however, remained a fairly small piece of the pie, accounting for less than 10 percent of the total.
The post-quarantine weeks are obviously a much smaller sample size than the previous six months, but the consistency of the delayed-viewing numbers up and down the rankings suggests that it's not a small-sample anomaly. gained an average of 3.15 million viewers and a 1.1-point gain in adults 18-49 over seven days for the 17 episodes that aired before March 15. The three that have aired since are a little bit lower, rising by 3.09 million viewers and 1.03 in the 18-49 demo.— which grew by 3.
The delayed-viewing figures represent a small paradox in the recent jump in overall use. Old-fashioned, live TV viewing is up by a sizable percentage, and streaming has also increased by a significant amount. The viewing tool that blossomed in between those two things, however, has hardly moved at all.
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