This week ABC announced that it would no longer send out daily reports on the previous night's ratings.
on the previous night's ratings. It joins Fox — which mostly dropped the practice four years ago — and a number of cable networks in waiting for delayed numbers to tout how well its programming is performing .
That's empirically true. Nielsen also releases ratings after three, seven and even 35 days of delayed viewing. Just about every entertainment show on TV gets a good-sized ratings boost from delayed viewing. Viewing on digital platforms, which Nielsen doesn't measure but individual networks track, gives an even bigger boost., the initial ratings can be only a quarter or a third of their eventual, all-in, five-week total.
Some of the allure of same-day ratings also comes from the twin forces of habit and need for information. It's only in the last decade or so that delayed-view ratings have even existed, let alone had a meaningful impact on the TV landscape as a whole. The numbers that came through each morning pretty well told the whole story.
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